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2% Rule

A more aggressive screening guideline stating that monthly rent should be at least 2% of the purchase price.

Definition

The 2% Rule suggests that a property's monthly rent should be at least 2% of the purchase price - for example, $4,000 per month on a $200,000 property. Properties meeting this threshold are rare in most markets and are typically found in lower-income areas with higher management intensity and risk. While the 2% rule almost guarantees strong cash flow, these properties often come with higher vacancy, maintenance costs, and tenant turnover. The rule works best as a way to identify cash-flow-heavy markets but should never replace thorough due diligence on individual deals.

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